Mentes Gigantes
The identity of an event built to awaken.
“Chega de sobreviver. Vive com intenção.” (Stop surviving. Live with intention.)
01 Context
Mentes Gigantes is a live event led by Ricardo Mendoza, a reference in personal development and high performance. It is for people who have reached the limit of the life they are living, personally or professionally.
02 Challenge
To position it as the definitive live event for breaking limiting beliefs, with an exclusive, authoritative visual system built for a demanding audience.
03 Idea
Colour tells the transformation. Inspired by the chakras, the palette rises from red, the root energy of courage and instinct, to the deep purple of awareness and clarity.
It is the journey the event promises. To stop acting out of fear and start acting from the mind.
04 System
The MG monogram works as a seal of authority, direct and without excess. The typeface, Zalando Sans, is clean and geometric. The tone is clear, unshakeable and transformative, with authority and empathy.
The tagline is joined by a family of lines for each medium. “Desculpas ou resultados? Os dois não vivem na mesma mente.” (Excuses or results? The two don't live in the same mind.)
05 Outcome
A system ready for the stage, the street and merchandise, from the credential to the billboard, always carrying the same rising energy.
The first edition takes place on 26 October 2026, with the event website already live.